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Commercial Nationalism: Selling the Nation and Nationalizing the Sell (Palgrave Studies in Communication for Social Change) (Hardcover)

Commercial Nationalism: Selling the Nation and Nationalizing the Sell (Palgrave Studies in Communication for Social Change) Cover Image
By Zala Volcic (Editor), Mark Andrejevic (Editor)
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Description


This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses.

About the Author


Graeme Turner, University of Queensland, Australia Nicholas Carah, University of Queensland, Australia Eric Louw, University of Queensland, Australia Juan Sanin, Monash University, Australia Fan Yang, University of Maryland, USA Giang Nguyen-Thu, Vietnam National University, Vietnam Magdalena Kania-Lundholm, Uppsala University, Sweden Michela Ardizzoni, University of Colorado, USA Nadia Kaneva, University of Denver, USA

Product Details
ISBN: 9781137500984
ISBN-10: 1137500980
Publisher: Palgrave MacMillan
Publication Date: October 19th, 2015
Pages: 202
Language: English
Series: Palgrave Studies in Communication for Social Change